Are you using MailerLite's automation feature to automatically send nice gifts to your readers, remind them to read your books, beg them for reviews, filter them into street teams, build up a team of ARC reviewers and get them to buy your next book?
The Sucky Part
Then you need to know that MailerLite lost the position of your current automation subscribers on October 9th. That means that if you have an automation sequence that sends a few emails and maybe moves your readers to different subscriber groups or sends new emails depending on their opens and clicks, that any subscribers who were in the middle of that process on October 9th will never complete that process without your manual intervention.
MailerLite lost the data that keeps the system informed about what the next automation step for your subscribers is. Here is their announcement.
A Wild Opportunity Appears
But first, before we freak out, rant and rage, I want you to consider that this is an opportunity to have some fun with your readers.
Let’s say you have 500 new subscribers who recently downloaded your first-in-series novel at InstaFreebie. You have an automation sequence in which you send them an email thanking them for downloading it. A few days later you send another asking them how they’re getting along with it. The next week, you ask for a review. After that, the payoff comes when you ask them to buy book two.
Right now, all of those folks are stuck. Those leads are growing cold. They’re forgetting about you. Your book is sinking to the bottom of their TBR list faster than Indiana Jones in quicksand.
You’re going to have to send some, if not all, of them duplicate emails. Ouch.
Wait, no, this is our opportunity!
The One, Crazy Trick
Edit your first email in the automation sequence and add in a funny message, maybe something like this:
Are you getting this email twice? Reply to let me know. The head tech guy at my email provider? The one who nobody appreciates but does all the hard work? Yeah, him. He got ahold of my book, and now he’s so wrapped up in it he took the day off. And the system screwed up. Sorry about that!
You get the idea.
Now you’ve got your readers back at work on your business goals, you’ve smoothed over the duplicate emails and probably a few them are writing to you, thanking you for the laugh.
That’s how you can turn this minor MailerLite mistake into a mega-marketing masterpiece for yourself.
Photo by Nik MacMillan on Unsplash